Certificate Program in Emerging Market Strategies

4/16/2013 8:00 AM

Certificate Program in Emerging Market Strategies This four-day program was developed by the World Affairs Council of Atlanta in collaboration with Georgia State University’s Robinson College of Business. The course is designed to support the future growth of companies by identifying and developing new global market opportunities, and expanding capabilities in strategic planning and implementation.
 
PROGRAM SESSIONS
- Globalization and the Rise of Emerging Markets
- Defining Emerging Markets and Understanding the Multinational Enterprise
- Government, Economics, Operations, and Society
- Analyzing Contextual Differences Critical to International Success  
- Global Capital Markets
- International Financial Institutions and the Role of Capital
- The Corporate Strategic Response
- Developing Business Models for Emerging Market Engagement
- Cultural Differences and Cross-Cultural Competencies
- Case Study: Negotiating with a Chinese Company
- Developing Strategies for Emerging Market Entry
- Implications for your Company

This program will give you the knowledge and skills to:
- Effectively define emerging markets and the dimensions of the global economy
- Understand the strategy and structure of the multinational enterprise
- Develop strategies to address government, economic, operational and society challenges
- Understand global capital markets and the paths to economic development
- Implement new business models to successfully compete with the emerging giants

- Develop an Emerging Markets Action Plan that helps your organization grow and thrive

Date: Tuesday, April 16-19, 2013
Time: 8:00 a.m.  – 5:00 p.m.
Venue: Georgia State University, Robinson College of Business
Buckhead Center, Tower Place 200, Suite 500, 3348 Peachtree Road NE, Atlanta, GA 30326

For more information, contact Kellei Johnstone at 404-413-7300 or kjohnstone@gsu.edu.
Click here to register online


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