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Jugaad Innovation: A Powerful Growth Model for Complex Times

9/26/2013 6:30 PM

Jugaad Innovation: A Powerful Growth Model for Complex Times

Jugaad Innovation: A Powerful Growth Model for Complex Times
By Navi Radjou, Co-author of the best-seller Jugaad Innovation and From Smart To Wise

To be introduced by
Robin T. Wilson, M.D., WellStar Health System's Senior VP and Chief Health Innovation Officer
See flyer below.

Innovation is a key priority at companies worldwide. However, the old formula that has sustained innovation for decades in the West - expensive R&D projects and highly structured innovation processes - are inadequate for these complex times. The West has much to learn from emerging markets like India, China, Africa, and Brazil where a new approach to frugal and flexible innovation called "Jugaad" has been embraced by thousands of entrepreneurs to drive inclusive and sustainable growth. Jugaad is a Hindi word meaning an innovative fix; an improvised solution born from ingenuity and resourcefulness.

In this engaging talk, Navi will show how jugaad is leading to dramatic growth in emerging markets and how Western companies can adopt jugaad innovation to thrive in our hypercompetitive world. The Economist called Jugaad Innovation "the most comprehensive book yet to appear on the subject" of frugal innovation.

Date: Thursday, September 26
Time: 6:30pm - 8:30pm
Venue: Prillaman Hall
Kennesaw State University 41 Owl Drive, Kennesaw

Event is free.


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