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CIO Roundtable Forum

January 2007
CIO Roundtable Forum

Dr. Jagdish (Jag) Sheth told the assembled IT executives at the CIO Roundtable Forum luncheon held at the Buckhead Club on December 7, 2006, that the role of the CIO is shifting from technology leadership to business leadership, and from domestic orientation to global orientation. "Four forces are driving this shift," he said. "These are the emergence of the global economy; the rise of China and India (‘Chindia'); affordable computing; and increased productivity through automation and integration." He urged upwardly mobile CIOs to develop a business unit mindset, rather than just be the manager of a technology cost center. "The CIO must today become a great internal marketer, fuse IT with operations, and become a key contributor to corporate strategy, if he or she expects to prosper in today's corporate environment," he said.

"Dr. Sheth is a world renowned authority on marketing and consumer behavior," said Dr. ‘Narsi' Narasimhan, CEO of Paalam, Inc., the sponsor of the CIO Roundtable Forum. "He is a futurist, a great strategist and thinker. His remarks on the changing role of the CIO led to the kind of spirited discussion we envisioned when we began the roundtable forum."

Dr. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. He is highly sought out as a keynote speaker at many industry, academic and public forums. He has worked for numerous industries and companies in the United States, Europe and Asia, both as an Advisor and as a Seminar Leader. He is frequently interviewed by the Wall Street Journal, New York Times, Fortune, Financial Times, Economic Times, CNN, CNBC (India) and the BBC. Dr. Sheth has been awarded the Outstanding Marketing Educator award by the Academy of Marketing Science, the Richard D. Irwin Distinguished Marketing Educator award and the Charles Coolidge Parlin award. He is the best selling author of "Clients for Life", and "The Rule of Three," coauthored with Dr. Rajendra Sisodia.

The CIO Roundtable Forum is a series of invitation-only luncheon and breakfast meetings designed for a small group (15-20) of IT executives. Each event features speakers addressing strategic and technology issues followed by an in-depth discussion by all attendees.


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