EXPORTING FRESH AIR TO DELHI
A Canadian company that has been supplying fresh air to China plans to begin test-marketing its product in India.
Founded just last year, Vitality Air puts compressed air into cans, allowing users to enjoy a puff at a time. The air is captured in Banff, Alberta, a resort town that apparently boasts the freshest air in Canada.
Vitality began selling the air as a novelty item in Canada, but soon found a good market in China, where air pollution is a major problem.
“The pollution in India is more than in China, so we expect it to be our largest market,” Vitality founder Moses Lam told The Hindustan Times.
How much will the Canadian air cost? Two 8-liter cans could sell for as much as Rs. 2,800.
If Canada can export its air, perhaps India can, too. Air that’s been canned in various Indian cities may help Indians living abroad.
Indian man: “I feel homesick. I miss India.”
Friend: “Here, have some India Air. It’ll make you feel better.”
Indian man: “India Air? How did you bring it here?”
Friend: “By Air India, of course.”
Compiled and partly written by Indian humorist MELVIN DURAI, author of the novel Bala Takes the Plunge.
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