Home > Magazine > Desi World > Now Playing Near You

 

Now Playing Near You

Compiled/Written by Murali Kamma Email Compiled/Written by Murali Kamma
October 2013
Now Playing Near You

To commemorate Indian cinema’s 100th anniversary this year, here’s some interesting news for local film lovers. “Atlanta has become one of the fastest-growing markets for Bollywood films,” says Gitesh Pandya, founder of Box Office Guru. “In fact, on opening weekend for Chennai Express, the two Atlanta theaters ranked number 12 and number 14 out of the nearly 200 theaters across the U.S. and Canada.” Atlanta did better than metros like Toronto, Boston, Philadelphia, and Los Angeles. Only five years ago, as Pandya notes, a new Shah Rukh Khan film opened in 83 theaters across North America. Now, for major Bollywood films with a marquee name like Khan, opening in over 160 theaters is not uncommon. Given America’s widely dispersed South Asian population, the boom is not confined to first-tier markets. Even in second- and third-tier markets, multiplexes like AMC and Regal have turned to Indian films to boost their revenue.

Meanwhile, for Indian filmmakers shooting abroad, the flush times seem to be over—at least until the rupee bounces back. Instead of heading to Europe and Australia for expensive shoots, they are going to Kashmir and Kerala. And for more exotic spots, there are always places closer to home—like Hong Kong and Bangkok. In the last four months, according to the Associated Chamber of Commerce and Industry of India (ASSOCHAM), the location shooting outside India dropped by 30 to 35 percent when compared to the previous four months. With India’s general election scheduled for next year, the economic uncertainty is expected to continue for now.

Which means, for Bollywood fans, Switzerland is out but Sri Lanka and Southeast Asia are in.



Enjoyed reading Khabar magazine? Subscribe to Khabar and get a full digital copy of this Indian-American community magazine.


  • Add to Twitter
  • Add to Facebook
  • Add to Technorati
  • Add to Slashdot
  • Add to Stumbleupon
  • Add to Furl
  • Add to Blinklist
  • Add to Delicious
  • Add to Newsvine
  • Add to Reddit
  • Add to Digg
  • Add to Fark
blog comments powered by Disqus

Back to articles

 

DIGITAL ISSUE

12-17-Cover-TrainJourneys.jpg
 

 

eKhabar

Sign up for our weekly newsletter
eKhabar

Click here    

DineshMehta-CPA-Banner-0813.jpg

PrimeTravels_Banner ad_1017.gif 

Raj&Patel-CPA-Web-Banner.jpg

Mytaxfiler_1117_New.png

Krishnan Co WebBanner.jpg

SERVITIX.gif

SDK small banner 7-16.jpg

IndiaTravelDiscount.jpg

PCPD- RED.gif

QA_135X140_GreatFaresToIndia_11_17.jpg