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Sharing a Love for Food and Fitness

Compiled/Written by Murali Kamma Email Compiled/Written by Murali Kamma
February 2013
Sharing a Love for Food and Fitness

Suppose you enjoy Indian food and love to experiment with recipes—but are health conscious. Alok and Tulika Ranjan have the solution for you. The couple (he’s in IT, she’s a physician), who bonded over their passion for cuisine, created two food-related websites. They are complementary, satisfying different needs.

Ranjan and his partner, Vikrant Mathur, founded ifood.tv in 2007 with the intention of reaching foodies and amateurs who seek recipes, advice, and instructions. Contributors submit recipes, videos, blogs on Indian, Mexican, Italian, Thai, Chinese, French, American, and German cuisines—which are then presented on the multimedia platform in an easy-to-follow format. Apart from the web, one can get the content on mobile devices and via platforms like Roku, Google TV, and Boxee. It gets 4 million unique visitors monthly. There are over 200,000 edited recipes, along with 35,000 videos and more than 20,000 articles. The visitors are from all over, though the U.S. provides the lion’s share.

Dr. Tulika Ranjan and her team members—including nutritionists, dieticians, medical advisors, and a biotechnologist—started NutritionRank.com. It’s basically a search engine that lets you evaluate the nutritional value of food items and even rank the products of chains like McDonald’s and Starbucks. Whatever the category, a higher rank is better for you. You’ll also get a breakdown of the nutrients.

 


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