Home > Magazine > Around Town > GIACC Conducts Case Study on Manufacturer


GIACC Conducts Case Study on Manufacturer

October 2003
GIACC Conducts Case Study on Manufacturer

India's leading automobile & farm equipment manufacturer,

Mahindra & Mahindra's Georgia operations studied.


Mahindra & Mahindra is the leading automobile and farm equipment manufacturer in India. It is also the third largest tractor manufacturer in the world, only behind John Deere and New Holland. At a dinner meeting on August 27th, held at Bombay Grill in Duluth, about 40 GIACC members, the evening's sponsors and their guests discussed Mahindra & Mahindra's expansion in Georgia. In 2002, Mahindra USA opened a second tractor assembly and distribution center in Calhoun, which is 68 miles north of Atlanta. This facility will more than double production capacity to meet the growing demand for tractors. Mr. Ravindra Shahane, the Plant Manager, shared his experiences in setting up the plant and also mentioned why Calhoun was chosen. The main reason for Mahindra's entry into this country is because the eastern U.S. is the world's largest tractor market. And Calhoun is convenient because of its proximity to the major transport routes that serve Mahindra's customer base.

Mr. Shahane also spoke to the audience on the history and progress made by Mahindra & Mahindra of India since 1945. They started their US operations with sales of $10 million in 1998, and that has grown ten fold to about $100 million this year. They have a loyal dealer base in 28 states. Following his talk, there was a video program that outlined the various divisions of Mahindra and their successes. During a brief Q & A session, Mr. Shahane responded to questions about Mahindra's supply chain and their local content.

Enjoyed reading Khabar magazine? Subscribe to Khabar and get a full digital copy of this Indian-American community magazine.

  • Add to Twitter
  • Add to Facebook
  • Add to Technorati
  • Add to Slashdot
  • Add to Stumbleupon
  • Add to Furl
  • Add to Blinklist
  • Add to Delicious
  • Add to Newsvine
  • Add to Reddit
  • Add to Digg
  • Add to Fark

Back to articles






Potomac_wavesmedia Banner ad.png

asian american-200.jpg




Krishnan Co WebBanner.jpg


Embassy Bank_gif.gif