Showfest awards community leadership
Sonesta Gwinnett Place Atlanta, the venue for Showfest [Southeast], was abuzz with community glitterati present in good numbers. Sumptuous food served up by Ricky Walia, of the Walia Hospitality Group, kept the socialites waiting in the lobby for “what’s next” while several paparazzi engaged in taking their pictures. Promoter Bhavana Anand outdid herself by hosting this glamorous event simply within four days from conception to delivering it. Community recognition awards were presented to worthy honorees by the show guest and Bollywood celebrity, Malaika Arora. Besides the awards, there was a dynamic presentation by Anand. 
The event also included a fashion show with a live and talented singer. The guests also saw snippets of live shows scheduled for the remainder of the term. The brilliant audio-visual, in addition to a very decorative stage, was presented by Prashant Kollipara’s ByteGraph.
[Top] The Royal Indian Closet presented a fashion show by designer Rachita Singh at the Showfest event. It was directed and coordinated by Swati Thakur with live singing by Smita Kapoor. (Photo credit: Jasveer Shah, Magic Dust Photography)
This subscription-based model for live entertainment shows, founded by Aanand Dawda is a novel and manageable way of enjoying live shows post pandemic. Executive Producer, Atique Sheikh, stated the Showfest team’s concern about providing value to the customer. A $1 per day i.e. $365 membership fee allows the member to own a regular ticket to approximately seven live shows already scheduled for the year. By becoming a member anytime within the scheduled year, one can gain access to the remaining shows in the defined time period. With $365 being the starting level, it goes up all the way to the VVIP selection. Showfest promises a plethora of perks including— but not limited to—holding your seat selection, deferred payment option, seven Bollywood live events, complimentary guest pass, Bollywood movie nights, exclusive digital content, transferable access pass, loyalty discounts, Showfest coins credit which allows backstage entry among other things, virtual reality participation with Bollywood’s best, participation in weekly jackpot winners, one mega jackpot winner, and more.
Awards for Outstanding Community Leadership & Success were presented by Malaika Arora to honorees Kanchana Raman, Dr. Subramanya Bhat, Sha Nila, Pramod Sajja, Padma Bhushan Dr. Jagdish Seth, Ricky Walia, Nida, Rachita Singh, and Jayanti Patel.
The Royal Indian Closet presented a fashion show by designer Rachita Singh. It was directed and coordinated by Swati Thakur with live singing by Smita Kapoor. The hair and makeup artists included Hafsa Haseeb, Rabia Junaid, Bhavna Shah, and Nadia Hussain. The draping was done by Nikki Karimi. The fashion show included the latest bridal and formal wear in fabric and design showcased by models swaying to popular Bollywood beats.
—Viren Mayani
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