It came a little too late to save Tiger Woods’s marriage, but it’s bound to be popular with many other cheaters. An Indian-American entrepreneur is selling a phone app that allows people who are having affairs to easily hide incriminating text messages and calls from their spouses or partners.
Neal Desai, a 25-year-old student in Boston, bought the app from a Miami police officer and received $70,000 in funding from the ABC show Shark Tank to market it. The app is called Cate, which stands for “Call and Text Eraser,” and its slogan is “Love is blind, we keep it that way!”
But Desai doesn’t see it as a cheating app. “It’s a privacy app, essentially, and as with every technology that involves privacy, there is good with the bad,” Desai told the UK’s Sunday Times.
The app allows users to keep text messages and the log of calls invisible—even hide certain numbers from the contacts list. And if users want to instantly erase text messages they are reading—perhaps when their spouses show up unexpectedly—all they have to do is shake their phones.
The latter feature may have a downside, as one online commenter jokingly noted: “If you’re reading spicy texts from your lover, there’s a pretty good chance your hand will be shaking anyway, so texts will disappear before you can read them. Frustrating.”
Compiled and partly written by Indian humorist MELVIN DURAI, author of the novel Bala Takes the Plunge.
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