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Reshma Shah Receives the Emory Williams Distinguished Undergraduate Teaching Award

By Poornima Narayanan Email By Poornima Narayanan
June 2019
Reshma Shah Receives the Emory Williams Distinguished Undergraduate Teaching Award

Reshma H. Shah, Associate Professor in the Practice of Marketing at Emory University’s Goizueta Business School, is one of six recipients of the 2019 Emory Williams Distinguished Undergraduate Teaching Award.

Hailing from a distinguished family of academics (she is the daughter of Professor Jagdish Sheth), Reshma completed her Ph.D. in Marketing from Katz Graduate School of Business, University of Pittsburgh and joined the Emory faculty in 1997. She has a B.S. in Business Administration from University of Illinois – UC and an MBA from University of Southern California. Reshma has had a long stint in the corporate world, working with blue chip companies like IBM Corporation, Price Waterhouse, Unilever and Leo Burnett Advertising. She has published several research papers in the fields of brand and category management, relationship marketing, and marketplace learning and integrated marketing communications. She has co-authored two books, How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business (2014), and Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth, (2016).

At Goizueta, Reshma teaches Marketing Strategy, Integrated Marketing Communications, and Customer Behavior to both undergrads and MBA students.

The Emory Williams award, instituted by Emory Williams, a 1932 Emory College alumnus and trustee, honors teachers who excel in “fostering participation, inquiry, and creative expression in the classroom.” Reshma has been recognized not only for her teaching proficiency in the classroom, but also for making major contributions to curriculum development, pedagogy, and educational innovation. Besides a framed certificate presented at Goizueta Business School’s diploma ceremony, the honor includes a $4,000 award.

[The article above contains additional material not in the print and digital issues.]

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