Business Insights
ALL ABOUT BUSINESS
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Smart Selling
August 2015 -
Whether you are selling a product or services, from a storefront or website, B to B or to consumers, sales is a key component of any enterprise. Here are recent trends in sales and marketing.
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The Truth About Partnerships
July 2015 -
The partnership agreement is one of your most important documents. Don’t look at it as an expense, but as an investment, to avoid lengthy—and often expensive—negotiations or litigation.
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The Necessity of Innovation
June 2015 -
Every organization must adapt and innovate constantly with encouragement at all levels. Creating a company culture that values innovation takes time, resources, and support from the top.
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The Business of Managing Employees
May 2015 -
Running a successful business isn’t just about profits and losses—it’s often about managing people, especially employees. Most problems can be avoided by following good employment practices.
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The Importance of Signing Agreements with Independent Contractors
April 2015 -
Is someone building a website for you? Developing software? Designing a brochure? It is important to address who will own copyrights for all such copyrightable tasks.
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Hiring a Social Media Consultant: Expanding Your Team
March 2015 -
Companies have found social media to be a vital part of brand management, advertising, and customer service. Hiring someone to dedicate their time to social media may be worth the investment.
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Social Media Tips for Small Businesses – Part 1
February 2015 -
Small businesses can leverage social media to obtain, engage, and retain a customer audience. Here are tips on how to appeal to your market via social media.
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BUSINESS TRENDS TO WATCH IN 2015
January 2015 -
Companies are embracing mobile innovation and taking an interest in what their consumers want. Trends are efficiency, accessibility, transparency, and social consciousness.
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Debt and Bankruptcy
November 2014 -
Business owners should have a working knowledge of the topics of debt and bankruptcy, primarily to avoid an inadvertent use of personal funds that would otherwise have bankruptcy protection.
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New Service for Old Customers
October 2014 -
Most companies make an effort to get new customers, but many forget that 80% of their business probably comes from 20% of their customers. Building client loyalty should be a major focus.
