Business Insights
ALL ABOUT BUSINESS
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Smartphones: The New Frontier in Marketing
December 2012 -
Advertising on the smartphone is leveling the playing field in many industries. Low cost, easy access, apps, and QR (Quick Response) codes make it a marketing option for large and small businesses.
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Networking 101 for All
November 2012 -
Unfortunately, many founders stop building their network and leave outside activities to their sales staff or business development folks—but owners should be seen at industry and community events.
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New SBA loan programs for the small business
October 2012 -
The U.S. Small Business Administration (SBA) can help small businesses that need smaller loans. The Small Loan Advantage Program (SLA) and 7(a) loans are introduced here.
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Back to School: Educating Your Workforce
September 2012 -
As an employer, will you offer education benefits to your employees? There are advantages, disadvantages, and factors to consider before you establish your policy.
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Start Locally, Brand Globally
August 2012 -
The global markets offer opportunities for all businesses. Creating a brand that is recognized is a process that requires planning. Here are tips on how to go about making your business a global brand.
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Responding to Online Defamation
July 2012 -
What can individuals and companies do to protect their reputation on the internet?
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Minority- and Women-Owned Businesses – The Benefits of being Certified
June 2012 -
How can a company access opportunities in the marketplace? One option is having your company certified as a minority- or women-owned enterprise, if applicable.
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The Pros and Cons of Telecommuting
May 2012 -
About 27 percent of employees telecommute at some point in a year. Employers should decide on policies before the first employee can be sent home to work. Here are some key areas for management to consider.
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Social Business: Doing Good and Doing Well, Too
April 2012 -
Social goals are secondary or ignored for most businesses, but they are the primary focus of new "social businesses." These for-profit companies exist to solve a social problem, but must sustain themselves financially.
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How to Fail in Business
March 2012 -
Blockbuster, Palm, Sears, Blackberry, Avon, and Kodak -- large companies, once leaders, are now in decline. Even small businesses can learn from their mistakes. Let's consider innovation, courage, cashing out/greed, and investments.
