COVID-19  In-depth info for Indians in Atlanta/Georgia. Click here  
Home > Magazine > ChaiTime > ARE PEOPLE BEING PAID TO WATCH TV IN INDIA?

 

ARE PEOPLE BEING PAID TO WATCH TV IN INDIA?

Compiled/partly written by Melvin Durai Email Compiled/partly written by Melvin Durai
November 2020
ARE PEOPLE BEING PAID TO WATCH TV IN INDIA?

Celebrities and others who want to appear popular have been known to pay for social media “likes” and views. For just a few dollars, they can get hundreds of people or bots to click on their Facebook posts or YouTube videos.

Even with the existence of such schemes, the idea of a broadcast channel paying people to tune into its programming seems ludicrous. But that’s exactly what police officials in Mumbai have accused Republic TV and two smaller channels of doing—boosting their ratings by paying poor people to tune in.

As reported by The New York Times, the police contend that some of these people do not speak English but keep their TVs tuned to the English-language channel to collect the equivalent of a few dollars a month.

Arnab Goswami, lead anchor and co-founder of Republic TV, a right-leaning outlet that supports the government of Prime Minister Modi, has denied the accusations, contending that negative portrayals of Mumbai Police on the channel had caused them to strike back.

Television ratings, which determine the ad revenue and influence of each channel, are measured in India through meters attached to TV sets in select households.

Republic TV is the No. 1 English-language news channel in India, according to the most recent ratings, and the viewership of its Hindi version is 40 times greater.

 

More of ChaiTime here:
http://www.khabar.com/magazine/chaitime/​


Compiled and partly written by Indian humorist MELVIN DURAI, author of the novel Bala Takes the Plunge.

[Comments? Contributions? We would love to hear from you about Chai Time. If you have contributions, please email us at melvin@melvindurai.com. We welcome jokes, quotes, online clips, and more.]



Enjoyed reading Khabar magazine? Subscribe to Khabar and get a full digital copy of this Indian-American community magazine.


  • Add to Twitter
  • Add to Facebook
  • Add to Technorati
  • Add to Slashdot
  • Add to Stumbleupon
  • Add to Furl
  • Add to Blinklist
  • Add to Delicious
  • Add to Newsvine
  • Add to Reddit
  • Add to Digg
  • Add to Fark
blog comments powered by Disqus

Back to articles

 

DIGITAL ISSUE

    03_21_Cover-CHAATlicious-w.jpg

 

eKhabar

Sign up for our weekly newsletter
eKhabar

Click here      

KHABAR E. 12-20.png  

InsuranceWala-Web-Banner.gif

Raj&Patel-CPA-Web-Banner.jpg

Krishnan Co WebBanner.jpg

Embassy Bank_gif.gif

SERVITIX.gif

DineshMehta-CPA-Banner-0813.jpg 

SDK small banner 7-16.jpg