Good Sports: PRO CRICKET IN AMERICA
Is there enough interest in cricket to support a professional league in America? Jay Pandya certainly thinks so. The president and CEO of Global Sports Ventures recently signed a $70 million agreement with the United States of America Cricket Association (USACA) for exclusive licensing rights for a franchised T20 professional cricket league.
“The professional sports landscape is a notoriously tough market to break into, but we’re confident in the strength of the consumer demand in the U.S.,” Pandya said. “This agreement allows us to grow the world’s second most popular sport right here in our own backyard.”
According to Forbes magazine, the league will be established in the next year or two, but the teams and locations have not been determined.
“It’s not something we want to rush,” USACA President Gladstone Dainty told Forbes. “When we put that product together, we want it to be a quality product. We will immediately start to put it in place, but we won’t rush it to market.”
Compiled and partly written by Indian humorist MELVIN DURAI, author of the novel Bala Takes the Plunge.
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