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Foursquare for Facebook Fans

Murali Kamma Email Murali Kamma
April 2011
Foursquare for Facebook Fans Foursquare is the latest platform for social media fans. It’s a location-based networking website for users of mobile devices—meaning, you can check in via a smartphone and share the information of your whereabouts with a circle of friends.

It’s a customized GPS, in a sense, although the gadget is attached to an individual rather than a vehicle.

Appropriately, Foursquare has gained wider recognition via another GPS. As fans of Fareed Zakaria would note, this GPS—short for Global Public Square, not Global Positioning System—is the title of a weekly current events program he hosts on CNN. In a recent special called “Restoring the American Dream,” Zakaria introduced Dennis Crowley and Naveen Selvadurai, the founders of Foursquare, as examples of the entrepreneurs America needs if it is serious about “getting back to number one.”

Launched in 2009, Foursquare has grown at breakneck speed and has over 6.5 million users. Outside the U.S., Foursquare has managed to catch on in Brazil and parts of Africa and Europe. For the digital age, is there a good way to boil down what it’s about?

Foursquare has the following answer:

mobile + social + friend finder + social city guide + nightlife game thing

So one can use Foursquare not just to connect with friends, but also to explore nearby dining, entertainment and shopping options. In 2010, AOL Small Business included Crowley and Selvadurai in its list of New Young Millionaires.


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